Explain in detail the principles of direction, And the nature of the directing function of management. Discuss the elements involved in directing process.
The Principles of Direction are based on two basic principles:
Principles relating to the purpose of organization:
- Principle of individual contribution: It implies that all individuals must make a reasonable contribution towards the achievement of objectives.
- Principle of harmony of objective: An organization must strike a harmony between the individual motives and organizational objectives.
- Principle of efficiency of direction: Direction should be very clear and easily follow able so as to be effective.
Principles relating to the process of organization:
- Principle of unity of command: The principle implies that all employees will receive command or directions from only one superior.
- Principle of direct supervision: A superior should personally himself supervise and should not direct through a proxy.
- Principles of communication: An effective and efficient communication system needs to be put in place for communicating.
- Principle of comprehensiveness: All directions should be easily comprehensible so as to be carried out.
- Principle of information: This principle implies there should be free flow of information in directions.
- Principle of leadership: Directions should be able to command and lead to a voluntary follow up.
- Principle of appropriate technique: Appropriate techniques should be used for giving directions.
- Principle of follow through: All directions should be follow through till carried out as planned.
Nature of Directing Function.
Directing has the following inherent nature:
- Important Function of management: Directing is one of the most basis function of the management. To get the work done some kind of direction and guidance has to be done.
- Directing is at all levels of management: Directing is done at all levels of management to get the work accomplished.
- Directing has wide dimensions: Directing is not only giving instructions and orders it is also providing guidance and motivation.
- Direct contact With people: It establishes a direct contact with people being directed.
- Continuous activity: Directing is a continuous activity always in motion.
Element in Directing Process: Directing has the following elements:
- Direct supervision: Direct advice and supervision is a basic element.
- Unity of command: A subordinate receives directions only from one supervisor.
- Effective communication: Communication is the essence of directing and it
- should be simple and clear so that it could be followed.
- Effective leadership: Leaders lead through example and followers follow the directions without reluctance.
- Motivating: Directing while aiming to accomplish goals should provide motivation for achieving goals.
- Continuous process: Directing is a continuous process which never ends.